The Last Frontier of Trust

November 23, 2018 Edwin "Mac" McDonald DDS

How can a patient trust you, if you don’t even trust yourself? Let’s dive in:

Trusting Yourself

The last frontier of trust is trusting yourself. Most people would say that trusting themselves is by far the most difficult.

When you have decided to place your trust in another person, you have surrendered some control to them that you previously held. When you decide to trust yourself, who or what are you giving up control to?

The answer, in my view, is a four letter word called ‘fear.’ Nothing gets in the way of human progress and performance more than fear. Often our fear is grounded in the inaccurate internal assumptions we use to organize our identity, define how we see ourself, and define our relationship with the world.

When fear dominates our inner world, meaning, happiness, achievement, and our relationships suffer.

Performance and Attention

In pursuit of high achievement, ancient philosophers, theologians, and modern brain science all agree: “We become what we give our attention to.” Our first option is simply to give our attention to the fear that lives within us and the possibility and consequences of failing.

It often sounds like this: “What will happen….What does it mean…How bad will it hurt…What will people think…If I fail.” It is uncertain, unknown, improbable, and anxious. The other option is to create all of the certainty that I can and attack the fear head on.

In this approach, I study my performance as much as possible in order to learn. I structure a plan and rehearse every sequence. I practice this plan for as many hours as needed. I identify and create solutions for each potential problem in advance.

I create a very clear picture of the final result that captures my attention and focuses my energy and creativity. By spending the time and energy in advance to prepare myself, I have created all the certainty for success that I can.

At that point, it is all about trust. Trusting in my preparation to create certainty. The certainty of success.

The white hot center of human performance is trust. There is no substitute for a deeply held trust in yourself. As Covey said, that kind of trust changes everything!

Related Course

E1: Aesthetic & Functional Treatment Planning

DATE: May 1 2025 @ 8:00 am - May 4 2025 @ 2:30 pm

Location: The Pankey Institute


Dentist Tuition: $ 6800

Single Occupancy with Ensuite Private Bath (Per Night): $ 345

Transform your experience of practicing dentistry, increase predictability, profitability and fulfillment. The Essentials Series is the Key, and Aesthetic and Functional Treatment Planning is where your journey begins.  Following a system of…

Learn More>

About Author

User Image
Edwin "Mac" McDonald DDS

Dr. Edwin A. McDonald III received his Bachelor of Science degree in Chemistry and Economics from Midwestern State University. He earned his DDS degree from the University of Texas Dental Branch at Houston. Dr. McDonald has completed extensive training in dental implant dentistry through the University of Florida Center for Implant Dentistry. He has also completed extensive aesthetic dentistry training through various programs including the Seattle Institute, The Pankey Institute and Spear Education. Mac is a general dentist in Plano Texas. His practice is focused on esthetic and restorative dentistry. He is a visiting faculty member at the Pankey Institute. Mac also lectures at meetings around the country and has been very active with both the Dallas County Dental Association and the Texas Dental Association. Currently, he is a student in the Naveen Jindal School of Business at the University of Texas at Dallas pursuing a graduate certificate in Executive and Professional Coaching. With Dr. Joel Small, he is co-founder of Line of Sight Coaching, dedicated to helping healthcare professionals develop leadership and coaching skills that improve the effectiveness, morale and productivity of their teams.

One thought on “The Last Frontier of Trust

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.