Actionable Dental Tips to Thrive in 2018: Part 2

Growth should be the primary goal of every dental practice. No matter how well things are going, planning for and promoting growth ensures that any setbacks do not completely derail you. Growth is also valuable because it keeps your practice lively with new patient energy and ensures your team stays engaged.

In Part 1 of this series, I discussed my first two tips for 2018 that encouraged developing a marketing plan and increasing whitening services. Keep reading for my final two pieces of advice:

Thrive in 2018: Patient Education and Experience

Use Digital Photos for Patient Education

Take the following series of six digital photos on all new patients:

  1. Natural smile
  2. Close up retracted view
  3. Upper occlusal view
  4. Lower occlusal view
  5. Left buccal corridor
  6. Right buccal corridor

Load the photos onto an iPad or tablet for patient viewing. This will convert the process from passive to active for the patient. Be prepared to hear two frequent comments from patients: (1) “Wow, I have never seen my teeth like this before!” and (2) “Yuck!”

Provide a Remarkable New Patient Experience

The first visit to your practice should be an awesome experience that helps new patients become more interested in their oral health. Take some time with your team and design a new patient experience that is more ideal.

Consider beginning with a simple office tour that shows the patient some services that are available. Include a new patient interview where a team member takes the time to get to know your patient and understand their ‘dental story.’ Make it a ‘wow’ experience where patients leave saying, “I have never been treated so thoroughly before!”

The four tips presented in Part 1 and 2 of this series are an excellent way to develop a thriving practice in 2018 and beyond.

As you begin to implement these recommendations, think of the following axiom: To achieve what you have never achieved, you must do what you have never done. Here’s to your success!

Gary Takacs

Gary Takacs’ passion is helping dentists develop their ideal practice. Specializing in the ‘business of dentistry’, his unique, in-depth knowledge of the components of a successful practice has helped thousands of dental offices thrive in today’s challenging business environment. Gary’s seminars, highly acclaimed audio and videotape programs, and his in-office consulting services have helped many dentists develop a more profitable and enjoyable practice. A familiar presence on the dental lecture circuit, Gary frequently addresses dentists and team members at national dental meetings, regional seminars, and study club meetings here in the United States and internationally as well. His seminars are designed for the doctor and the entire dental team and are recognized for being both highly educational and entertaining. Attendees often comment that they learned more than they ever imagined and that Gary’s seminar was the most fun they have ever had at a dental meeting!! Gary is a member of the faculty for Essentials 3 at The Pankey Institute. Although Gary is not a dentist, he owns a dental practice in partnership with Dr. Paul Nielson. His practice is called LifeSmiles Dental Care and this practice serves as a learning and teaching laboratory for Gary to ‘test’ concepts that he can apply in his teaching.

Gary Takacs

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