I was recently rereading one of Avrom King’s essays and stumbled upon the deeply profound statement: “Fear and love cannot coexist; where there is one, there is the absence of the other.” 

I have discussed in the past that the central intention of L.D. Pankey’s interpretation of the phrase “quid pro quo,” was love.

And when I use love here, I am referencing M. Scott Peck’s definition: “The will to extend one’s self for the purpose of nurturing one’s own or another’s spiritual growth.” 

Note, that this definition has a “quid”—the giving of the self, and it has a “quo”—the spiritual development. The “first” (the quid) begets the reward (the quo).  

Dr. Pankey famously demonstrated this “first” principle when he elected to not quote a fee at the beginning of his treatment process, and then at the end of it, asked the person to pay him based on their perceived value of what he had done for them. Think about that for a moment, because to act in that fashion requires a tremendous amount of courage and self-confidence.  

Do you think that you could ever get to a place in your life where you could act in a similar fashion…to give freely of yourself in the very best ways possible, and then risk the possibility that the receiver of that gift might not appreciate everything you have done for them on an appropriate level? 

There is only one reason why Dr. Pankey could do this. He had an attitude of abundance which radiated through everything that he did. And as a result, others believed in him and followed his leadership to discover a better place for themselves. In other words, Dr. Pankey’s love for others led to their spiritual development, which then led to him being appropriately compensated. 

I am not suggesting here that you should stop quoting fees to your patients. I think most people need to know fees (or at least fee ranges) to be able to successfully manage their personal budgets, but I am suggesting that you learn how to give generously on the front end of your relationships with people without an expectation beyond appreciation…because if you can’t earn their appreciation, you can’t really earn your fee. 

Now, back to the Avrom King quote. “Fear and love cannot coexist; where there is one, there is the absence of the other.” You can’t successfully take this risk, unless you, like Dr. Pankey, possess an abundant mindset, so are therefore capable of loving (in the M. Scott Peck sense) your patients? 

That capacity comes from within. We can’t facilitate growth and development in others without simultaneously facilitating it in ourselves. 

Viktor Frankl wrote his famous memoir, Man’s Search for Meaning, over a period of nine days in 1946, and it has become an indispensable meditation on the wisdom Frankl gleaned from his gruesome experience at Auschwitz. The horrific circumstances he faced – circumstances which caused many others to surrender their very will to live, caused Frankl to focus his energy on a pursuit of meaning. He sought to find a deep sense of personal relevance in the face of incomprehensible evil, helplessness, and hopelessness. This, in turn, led him to discover personal relevance could be found through the cultivation of:

· Purposeful work

· Developing a clarified, values-driven Vision and Goals

· The intentional loving of others

· Courage when confronted by extreme challenges

· Choosing not pursue material success, and instead, focus on allowing it to ensue

As we advance toward and through our purposeful work, as well as through loving others, we will inevitably be confronted by circumstances which require tremendous courage and perseverance. Frankl felt these situations – these periods of courageous suffering were key to our ability to progressively discover the deeper meanings to life and to positively change as a result of new realizations and perspectives. On this, Frankl commented, “Without suffering and death, human life cannot be complete.”

What Does Life Expect of Us?

During his time in Auschwitz, Frankl fundamentally changed his perspective toward living, as he observed that what he wanted from life didn’t matter in the grand scheme of things. Rather, what truly mattered was: What did life expect of him, and could he live up to it all, in spite of the horrible circumstances which surrounded him each and every day?

Purposeful Work

Trying to apply Viktor Frankl’s other-centric philosophy today requires us to turn the current egocentric culture on its head, as implementation begs even more potentially life-changing questions such as:

· Why am I here?

· What have I been called to do?

· How can I make sure I will be able to achieve it?

By sincerely answering these questions, it’s my hope you will discover, like Frankl, that your work in dentistry isn’t just about what you want from life; rather it’s about much more. It’s about a “calling” driven by your desire to significantly help others.