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marketing

Marketing 

Do You Have a Marketing Problem?

Paul Henny DDS 1 Comment business management, Dental Business, marketing, Target Audience

Seth Godin recently asked, “What are the symptoms of a marketing problem?” and continued…  We have a ‘marketing problem’ when: 

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Communication Practice Management 

Who Tells Your Story?

Paul Henny DDS 1 Comment dentistry, marketing

Lin-Manuel Miranda concludes his iconic musical Hamilton with a piece titled, “Who Lives, Who Dies, Who Tells Your Story.” The

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Practice Management 

Local SEO Domination for Dentists

Daniel Balaze 0 Comments branding, marketing, Practice growth

In my last post on SEO and Google, we talked about the first two steps to get found online by

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Practice Management 

Google and SEO for Dentists

Daniel Balaze 0 Comments branding, marketing, Practice growth

Gone are the days of feeling good that everyone in your community can find you because you paid a single

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Practice Management 

Actionable Dental Tips to Thrive in 2018: Part 2

Gary Takacs 0 Comments marketing, New Patients, Practice growth

Growth should be the primary goal of every dental practice. No matter how well things are going, planning for and

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Practice Management 

Actionable Dental Tips to Thrive in 2018: Part 1

Gary Takacs 1 Comment business management, marketing, New Patients, Practice growth, whitening

It’s my strong opinion that dental practices are either growing or they are in decline. A case could be made

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Practice Management 

An Evergreen Dental Practice

Edwin "Mac" McDonald DDS 1 Comment marketing

How do you make your dental practice resilient?  In a recent article in INC magazine, venture capitalist Dave Whorton and

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Practice Management 

Please Bring Your Smartphone: Part 1

Will Kelly DMD 0 Comments marketing, relationship

It’s been a decade and a half since I hung my shingle. While setting up and decorating my first office,

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Communication Practice Management 

How to Ask for New Patient Referrals

Mark Murphy DDS 0 Comments marketing, referrals

Customer equity in the dental practice is the retention of existing patients and attraction of new ones. This ensures patients

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Practice Management 

Should You Start a Dental Practice Blog?

Pankey Gram 0 Comments marketing

Cost vs. Benefit of Building an Online Presence Blogs are all the rage for company websites and an increasing number

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Practice Management 

Do You Need Social Media for Your Dental Practice

Pankey Gram 1 Comment marketing

No matter what generation you grew up in, marketing a dental practice with social media can be a deceptively simple

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The Pankey Institute is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

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