Do You Have a Marketing Problem?
Seth Godin recently asked, “What are the symptoms of a marketing problem?” and continued… We have a ‘marketing problem’ when:
Read More
marketing
Who Tells Your Story?
Lin-Manuel Miranda concludes his iconic musical Hamilton with a piece titled, “Who Lives, Who Dies, Who Tells Your Story.” The
Read More
Local SEO Domination for Dentists
In my last post on SEO and Google, we talked about the first two steps to get found online by
Read More
Google and SEO for Dentists
Gone are the days of feeling good that everyone in your community can find you because you paid a single
Read More
Actionable Dental Tips to Thrive in 2018: Part 2
Growth should be the primary goal of every dental practice. No matter how well things are going, planning for and
Read More
Actionable Dental Tips to Thrive in 2018: Part 1
It’s my strong opinion that dental practices are either growing or they are in decline. A case could be made
Read More
An Evergreen Dental Practice
How do you make your dental practice resilient? In a recent article in INC magazine, venture capitalist Dave Whorton and
Read More
Please Bring Your Smartphone: Part 1
It’s been a decade and a half since I hung my shingle. While setting up and decorating my first office,
Read More
How to Ask for New Patient Referrals
Customer equity in the dental practice is the retention of existing patients and attraction of new ones. This ensures patients
Read More
Should You Start a Dental Practice Blog?
Cost vs. Benefit of Building an Online Presence Blogs are all the rage for company websites and an increasing number
Read More
Do You Need Social Media for Your Dental Practice
No matter what generation you grew up in, marketing a dental practice with social media can be a deceptively simple
Read More