marketing Archives

Do You Have a Marketing Problem?

Seth Godin recently asked, “What are the symptoms of a marketing problem?” and continued… We have a ‘marketing problem’ when:

Lin-Manuel Miranda concludes his iconic musical Hamilton with a piece titled, “Who Lives, Who Dies, Who Tells Your Story.” The

In my last post on SEO and Google, we talked about the first two steps to get found online by

Gone are the days of feeling good that everyone in your community can find you because you paid a single

Growth should be the primary goal of every dental practice. No matter how well things are going, planning for and

It’s my strong opinion that dental practices are either growing or they are in decline. A case could be made

How do you make your dental practice resilient? In a recent article in INC magazine, venture capitalist Dave Whorton and

It’s been a decade and a half since I hung my shingle. While setting up and decorating my first office,

Customer equity in the dental practice is the retention of existing patients and attraction of new ones. This ensures patients

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Cost vs. Benefit of Building an Online Presence Blogs are all the rage for company websites and an increasing number

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No matter what generation you grew up in, marketing a dental practice with social media can be a deceptively simple