Why People Choose Your Dental Practice (Part 1)
In a world where the profession of dentistry is facing commoditization with the development of Dental Service Organizations (DSO’s) and
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experience
On Providing a Fix vs an Experience: Part 3
There are three words on my business card that may seem obscure to patients at first. These words, which come
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On Providing a Fix vs an Experience: Part 2
When a car breaks down, the way we choose to have it repaired says a lot about how much we
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